Luli is a unique new channel targeting an audience of babies from a few months to two-years of age. Luli’s content has been carefully designed with the expertise of renowned child development experts to meet toddlers’ developmental needs, to encourage active viewing and to strengthen the parent-child bond. The channel offers a comprehensive schedule that features the best of toddler’s content from around the world and hosts an array of beloved characters. Luli’s programming introduces toddlers to colours, numbers, art, music and movement in an age appropriate, commercial-free and nurturing environment where curiosity, imagination, and discovery can thrive.